General Manager, Twin City Outdoor Services | Plymouth, Minnesota
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Leadership Profile

Driving Operational Excellence at Twin City Outdoor Services

A profile of Tom Rosensteel, the four divisions he oversees, and the operating standard he holds them to.

By Tom Rosensteel  ·  Plymouth, Minnesota

Tom Rosensteel serves as General Manager of Twin City Outdoor Services (TCOS), a commercial outdoor maintenance company headquartered in Plymouth, Minnesota. In this role, Rosensteel oversees four core business segments, Snow, Surface, Landscaping, and Trucking, with responsibility for sales, marketing, operations, and client satisfaction across the Twin Cities Metro area.

Background and Career

Rosensteel's career in business spans more than three decades after graduating from the University of St Thomas in 1994 with concentrations in Marketing and Entrepreneurship. He has been involved in the outdoor services industry for over a decade. His experience across sales, business development, and management informs how he approaches leadership at TCOS, with a focus on building strong teams, delivering measurable results, and maintaining long-term client relationships.

Excellence, in everything, is what we do at TCOS. Tom Rosensteel

Leadership Philosophy

Rosensteel describes his leadership style as direct, no-nonsense, and data-driven, while remaining approachable and motivational to his team. He is known for building a winning culture at TCOS, one where accountability, teamwork, and client satisfaction are non-negotiable.

Winning is a habit, unfortunately so is losing. You control the process or the process controls you. That applies to every route, every project, every conversation with a client. Tom Rosensteel

Rather than positioning himself as the technical specialist, Rosensteel focuses on assembling and empowering teams of experts in snow and ice management, concrete and surface restoration, and commercial landscaping. His role centers on strategic direction, business development, and maintaining the operational standards that keep clients coming back.

Industry Involvement

TCOS is an active member of several industry organizations, including SIMA (Snow & Ice Management Association), the leading professional association for the snow and ice industry, BOMA International (Building Owners and Managers Association), IFMA (International Facility Management Association), IREM (Institute of Real Estate Management), and TIPS (The Interlocal Purchasing System), where TCOS is an awarded vendor. The company also holds Smart Salting certification, reflecting its commitment to environmentally responsible snow and ice practices.

Approach to Client Relationships

Client retention is a central theme in Rosensteel's management approach. He emphasizes transparency, accountability, and delivering on commitments as the foundation for long-term partnerships with commercial property managers and facilities directors.

Problem-solution, that is how we approach every client relationship. Identify the issue, present the fix, execute, and follow up. Property managers want a partner they can rely on, not one who disappears after the contract is signed.Tom Rosensteel

About TCOS

Twin City Outdoor Services (TCOS) is a commercial outdoor maintenance company serving the Twin Cities Metro area. Founded in 1997, the company provides snow and ice management, commercial landscaping, concrete and surface restoration, parking lot maintenance, and trucking services. TCOS is headquartered at 14430 21st Avenue North, Plymouth, MN 55447.